VINView
Dealer Success

At the group’s flagship dealership, Rick Case Honda in Davie, Florida—a suburb of Fort Lauderdale—that customer-first mindset is seen throughout. This facility is massive, and every square foot is dedicated to the customer experience. Honda has even bestowed Rick Case Honda with the President’s Award, and the more recently created Elite Award, for maintaining high customer satisfaction scores … twenty years in a row:
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“We’ve maintained such excellent customer surveys that we’ve been awarded many years, especially since we’re servicing over 300 cars a day, selling 700 cars a month! With volumes such as these, it is really incredible to maintain that level of customer service.”

Building the Most Customer-Focused Dealership with the Help of VINView

VINView is a key component to providing that friend-like experience to customers.

As Sam puts it, “With UPS, Amazon or FedEx, where you always want to know where your packages are, but a new car, it’s the
second-largest purchase next to a home, so people naturally want to know where the product is. And their car, whether it’s for a personal need for a family member, we owe it to them a courtesy we’d offer a friend.”
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As far as Sam is concerned, “VINView solidifies the process” and allows the dealership to give their customers the kind of attention you’d expect from a friend—not a sales person:
“When we know when the cars are coming, our staff is prepared. When the car is on its way down from Georgia, and it’ll be here within the next 24 hours, we can tell the customer, ‘Great news. Come get it! It will be ready for you this weekend.’”