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Dealer Success

Sales Manager Matthew Lacey knows this all too well. Although he grew up in Europe, he, of course, knew of Honda (the parent company of Acura), growing up with first a Honda Civic and then a Honda Integra, so the car manufacturer’s reliability is deeply familiar to him.

To that end: “Who wouldn’t want the reliability of a Honda just in a nicer, glossier package? That’s what Acura brings. It’s a luxury brand where you’ve got strong reliability. For the people who are driving Hondas, the next logical step is to get into an Acura because they know that it’s going to be reliable, and they want to get into that luxury sector then. It’s an easy transition.”

Those at Muller’s Woodfield Acura are experts at that transition, able to provide these customers everything they need to make their next vehicle purchase easy—partly thanks to VINView.

Serving Knowledgeable Customers and Providing Them with a Top-Tier Experience

For this dealership, selling high-quality, reliable vehicles likean Acura begins with the customer experience. The goal goes beyond merely being kind, as Matthew and everyone strives to do.

Today’s customers, especially the ones buying Acuras, know the vehicles as well as the sales reps, so honesty is paramount, a mindset that founder Mark Muller himself instilled in Matthew and everyone at Muller’s Woodfield Acura.“

The owner, Mark Muller, is very, very keen on being straightforwardand as honest and open as possible. And especially in this dayand age, customers come in knowing the product probably betterthan most of the salesmen do these days. Everything’s on theinternet. Everything’s out there.”

These customers come in knowing what they want and are ready to put in a down payment. As Matthew puts it, “No one wants to come and sit in a car dealership for three hours and try and buy anew car. It doesn’t need to be like that anymore.”