VINView
Dealer Success
We encourage you to learn from the professionals at Braman Genesis who turn to VINView for real-time insights on inbound VIN's.
Learn from their Dealer Success Story, watch the video or request a meeting.
When customers in Colorado and Florida think of luxury vehicles, they undoubtedly think of
Braman. Braman’s 23 dealerships sell everything from Mercercedes-Benz to BMW, Bentley, Bugatti, Rolls-Royce, and Porsche. This success is plain to see: in a recent year, Braman sold over 24,000 new vehicles, representing over $2 billion in sales.
VINView sat down with Alex Zaldua, general sales manager of Braman Genesis in Miami, Florida, about his 17-year career with Braman and his experience working with VINView at this
Genesis-exclusive dealership.
“Braman has a lot to offer; we carry over 2,500 cars in inventory, across different brands, so we have plenty to choose from for everybody. We’ve got cars starting at $20,000 up to $4 million. From Hyundais to Bugattis, we cover all aspects of the buying experience … and all budgets.”
As the biggest Genesis dealership in the Miami area, Braman is helping pave the way for this relative newcomer in the luxury vehicle scene. And Alex and VINView are right there at the
forefront.
“We’ve maintained such excellent customer surveys that we’ve been awarded many years, especially since we’re servicing over 300 cars a day, selling 700 cars a month! With volumes such as these, it is really incredible to maintain that level of customer service.”
How Alex Enhances Braman’s High-End Customer Experience with the Help of VINView
Although Alex urges Floridians to come and visit the beautiful and luxurious Genesis dealership so that they can test drive a vehicle for themselves, many customers buy their vehicles
online—perhaps without even stepping foot on the showfloor. For these modern customers, being able to view precisely where their car is can help to greatly enhance the customer
experience.
Alex goes on to describe what the Braman Genesis customers experience buying from the dealership: “Instead of a salesperson telling them where their car is going to be, customers actually go on the VINView dashboard and see it; VINView will tell them, pinpoint on where their car is located, and give them an ETA time on dealer arrival for them to pick up.”
“VINView has been very important for us … for the customer experience. We can pinpoint where the cars are located. A lot of these customers come in here looking for a vehicle, and we
can tell them exactly where it is and when it’s going to be here.”
Showing the Customer Exactly Where their Car Is with VINView’s Interactive Map
Nothing enhances the customer experience like showing an excited car buyer where exactly their vehicle is in real-time, with pinpoint-accurate updates.
“Every time a customer asks me, ‘Where’s my car?’ we use VINView since it helps us give them an exact location of their vehicle. And we actually show them on a dashboard on the screen of where the car’s located.”
Alex, and by extension, Braman Genesis, goes above and beyond to make sure that customers have the best possible experience before purchasing one of these luxury vehicles.
“I encourage everyone to come visit the store, see what it feels like, test drive one of our vehicles. As long as you like the car and you drive it, we’ll talk about pricing and payments later. I just want to get people here. I want them to see the store. It’s fabulous, it’s great, and it’s very comfortable.”
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